2017 began with a strong movement for women to share their voice and unite and so in collaboration with Jenny Leu, of Forrest and J, we bonded together to carry this message through to motherhood. We brought inspiring Mom’s together that not only exude love for their children, but also have a commitment to fulfilling their own personal goals and passions outside of motherhood. We want this movement of mothers supporting mothers to continue long past Mother's Day.
Our focus was to elevate these women and come together to celebrate our parenting differences while eliminating the competition that often comes with raising children, especially in a social media world, and commend each other for the hard work that comes with raising kids while simultaneously juggling daily life and responsibilities.
We partnered with The Liminal Space, located in San Diego, after finding them on Instagram and learning that their mantra supported our movement. The Liminal Space helps mother’s rediscover their femininity in post partum through nutrition, spirituality, and sexual health workshops and support groups. They embrace feminie wholeness and allow women to embrace who they are creatively, something that can easily be overlooked after becoming a parent.
In collaboration with a handful of our favorite vendors and mom preneurs, we asked real mothers and their littlest loves to participate in what started out as a styled shoot but evolved into a full blown hosted event of mama bears and WoMom Supporters.
Motherhood is messy and imperfect. We set out to capture the raw essence and beauty of what motherhood truly is in a beautiful setting and we discovered that when you get a bunch of women together with a common goal, the outcome is magical. We discovered that we are all just trying to be the best versions of ourselves possible and we all want support to help us succeed. We are learning that it's not about being the best mom out there, but being the example and raising our children who we want them to be in this world.
#TheYearOfTheWoMom (a spin off of Year of the Woman)
Styling/Concept | Forrest and J / Seventh Bixel Photography | Amanda Johnson Videography | Kelly Balch Women's Organization | The Liminal Space Venue | Sourced Collective Florals | MV Florals Laser cut/paper goods | Midnight Confetti Linens | Wolf and Irving Cocktails | Le Grand Courtage Calligraphy | Paperlee Made Furniture | Heirloom Decor Tabletop | Anthropologie / CB2/ World Market Kids Tabletop | Meri Meri / Harlow and Grey / Witty Bash